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Your personal life is a living testament of your business reputation - an example: GoDaddy CEO hunted an elephant, kill it, posted a video and tweeted about it. Read More

"To the memory of a brave and chivalrous foe..."

I just can't get those crazy freaking words out of my head! Read More

One of the common denominators of companies that moved from Good to Great, was the need for each company to take a good, long hard look at themselves and, with a level of painful honesty, to clearly... Read More

Do you get stuck on articles to write on your blog? Coming up with article ideas for your blog can be very challenging; especially if you publish often. This happens ... Read More

In one of the greatest marketing campaigns ever, IBM teamed with Jeopardy! for the Jeopardy! IBM Challenge. For months prior to the event, the challenge had been promoted on Jeopardy!. In addition to piquing the interest of the casual viewer, the promotion of this man vs. machine contest on Jeopard Read More

This is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better oppor Read More

Something that I attended last year and found really great is coming again to Toronto - the Art of Marketing Conference. I think you should go if you live or work in Ontario and you are a business owner, CEO, or someone in a sales & marketing or business development position. So mark off your cale Read More

How do you benefit from Twitter? Do you know that, you could double or even triple that benefit if you cleaned up a little? Nope, I’m not talking about unfollowing people. I’m talking about three even cooler ways you could optimize your Twitter activities for the utmost benefit; favorites, RSS and Read More

Guest blogging helps you spread the word about your business or website. It is one way I get more people to view Sociatic and increase my RSS subscriber counts. It ... Read More

While visiting The Ford Story in preparation for an upcoming project I came across their Rules for Ford Social Media Engagement. (Found at the bottom of their Read More