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As an entrepreneur, I have a lot of freedom and choosing this path was one of the best decisions I have ever made. Everything is done on your own time, where you want it and how you want it Read More

A recent report funded by the U.S. Small Business Administration and the Office of Advocacy, titled, “The Nonemployer Start-up Puzzle”, published in December, 2009 differentiates Nonemployer firms—businesses without employees—and Employer firms. Nonemployer firms represent a large percentage of businesses; however, little is known about their dynamics (entry and exit). The report seeks to illustrate basic statistics about the prevalence of entry and exit for Nonemployers and the local conditions that led to their entry Read More

“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill

Don’t ever forget how easy it is to get lost in our own brilliance and lose site of the real objective. Read More

If you are going to succeed in sales, you are going to have to sell inside your own organization. This means you need to do your homework, just like you would to sell outside Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Having a sales process is not like having a piece of art that you can hang on the wall, admire, show your friends as it gains value. If it does not get executed, it have no value, and is likely costing you sales and good people Read More

Here are 6 reasons why you should start a blog before you start your business, let's think about blogs like a search engine magnet tools, this will give your business a profitable makes sense while engaging more with your customers Read More

Why is it that some employees blindly follow the most meager parameters for providing customer service, while others go the extra mile with seemingly no skin off their noses? Lehigh Valley opinion and news blogger Shakur Pfist recounts one interesting customer service story amid minor ranting and raving, illustrating what it takes to provide exceptional customer service in small business.. Read More

Thanks to Danny Brown, we now know much more about each of the top 5 social networks. The list includes interesting and even mind-boggling facts about Twitter, Facebook, LinkedIn, YouTube, and RSS Read More

I wrote and article last week for AMEX OPENForum about appending your customer and prospect lists with social network data to create a much more complete picture of a prospect. My guess is that most CRM systems and software will bake this in as a standard feature by the end of this year if not already Read More