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There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. You need to work out the difference between those customers having a need and those that actually have a desire to take action Read More

From the World Cup to Monday morning quarterbacks, I wonder… “What can I take away to help me sell better? Read More

Is it possible for a huge database of contacts or thousands of friends or followers to actually reduce your sales output? Yes!

This isn’t another rant on quality over quantity in lead generation. Or a diatribe on how critical lead management is to sales. It’s an important sales discussion about focus, discipline, and misplaced hope Read More

From a recent RISE Lunch, the panel answers your most burning entrepreneurial and marketing questions. Panel includes a marketing expert, publisher, big marketing veteran and a new media pioneer Read More

Do you get stuck when it comes to writing new blog posts or newsletters for your business? Everybody does at a point in time. I have compiled a list of .. Read More

Silence can have just as great an impact on moving the sales forward as saying something (anything). Sales professional need to get more comfortable with it's powers and here is why Read More

Do you really understand social media? Understanding social media is not a difficult thing at all. However, some businesses still can’t figure it out. They can’t figure it out because .. Read More

As marketers, we are constantly faced with the challenge of getting leads and converting those leads into customers. Because of the challenging nature of our trade, some of us tend .. Read More

Customers follow or ‘unfollow’ brands because of their experience with them. They follow brands because of their faith in that brand. Because they know what they will always be getting .. Read More

Now that you have built a community, created a personal brand and identified yourself as an expert. You can look to monetize and make money online. This can be easier said than done. Many times when individuals try to add revenue streams and sell something to their community they can overdo it and lose focus and valuable members of the community. Sometimes we can get too caught up in the fact that we can now capture some profits that we piss off our community that has made a commitment to view your blog, web show or podcast on a regular basis Read More