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There is a constant struggle for online traffic and as such, many sites and blogs have implemented social sharing buttons on their sites to enable their visitors share relevant information found on the site with their friends on the social web. One of the most common buttons you will find is the “share on Facebook” button or “like” button Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

I asked Tamar Weinberg and Scott Monty, both social media experts to help me answer the big question: “Is social media for every business?" . Read the entire article to learn more about what they said and what I think Read More

This articles teaches how you can host a competition and also teaches the importance of competitions in business marketing Read More

Can you be an Internet marketing expert? Absolutely.

Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets–there are no secrets Read More

The competitive climate in all countries is challenging, so your campaign needs to be innovative if you are to stand out in a crowded market. “Innovative” need not necessarily mean wacky, extravagant or bullish, but it must strike a chord with your desired customer base.

Your campaign needs to be innovative if you are to stand out in a crowded market

Your marketing collateral may be the first contact a prospect has with your compan Read More

I’ve been an avid fan of Pligg CMS for a long time now. It’s an open source project, allowing anyone to download and run their own social news community similar to Digg and Reddit. I have my own case study for Pligg as well, and recently BizSugar has caught my attention Read More

Infographics have emerged everywhere and businesses and organizations are using them to tell sweet stories (and sometimes sour ones ) about what’s happening inside and outside of their establishments. This article teaches the importance of using infographics in your business communication activities Read More

“Nope, it ain’t all ’bout how charmin’ y’all are!”

You smile great! You shake hands great! You dress great! You groom great! You talk great! You listen great! You’re responsible, reliable, responsive and there’s nobody wouldn’t jump to buy what you have to sell. You are irresistible!

But that — the selling part of selling — only gets you halfway there Read More

Mention Steve Jobs, and almost everyone can immediately relate that name to Apple. He is the CEO of Apple, which he co-founded in 1976. Even though he is known for his charismatic and inspirational talent, he isn’t exactly the easiest person to work with where his early career was marked by manipulative, dishonest and boorish behaviour. Read More