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Do you know that communication can make or break your business? Many people think business communication is easy but it really isn’t. There is more to it than just words. .. Read More

Sales metrics lie; they don’t tell the whole picture. To make sales metrics more useful—and honest—add qualitative information, ignore single metrics, and measure outputs instead of inputs Read More

Do you have an easy means of reminding yourself of what social media is about? There are so many posts on this subject. I’ve decided to summarize it so you .. Read More

All too often, businesses choose celebrities to be ambassadors and evangelists of their products. Celebrity endorsements can mean more sales for you but I think it is a short sighted .. Read More

One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. However if you just copy what someone else does it can harm your brand and confuse your customers Read More

Is your mobile website functioning properly? Does SEO even matter in the mobile marketing age? There are ways you can optimize your website to help with mobile search. Read More

All customers might have been created equal, but some of them were dropped on their heads when they very young. Just ask any retailer! This article looks at a few customer types with more recognisable and common traits that you will have to deal with. Being able to recognise these traits is really the first step to successfully dealing with these challenging customers Read More

Advancing sales requires a that you obtain a complex set of commitments that provide access to individuals within your dream client’s company, as well as access to the information that will allow you to win and to succeed for your client once you have done so Read More

Tips from bestselling author and social media coach Patrice-Anne Rutledge on how to get the most from your social media efforts without overwhelm. Read More

How many leads do you generate every month with social media? If you’re not getting enough leads, today is your lucky day. After reading this article, you'll have 10 ideas .. Read More