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Marketing involves some math. I have never seen a perfect marketing campaign that doesn’t have an addition and a multiplication effect. Likewise, bad marketing campaigns have subtractions and division signs .. Read More

Differentiating your brand from other brands can be a daunting activity these days. This is because of the many other brands that are also out there competing for attention from .. Read More

Blog auditing can be explained as an examination of all aspects of a blog to measure its effectiveness. It is a way of finding and fixing faults concerning your blog. .. Read More

Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Read More

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce Read More

Writing is one way of getting free publicity…targeted ones of course.The trend towards online writing is on the increase. Those who actually take advantage of online writing are mostly bloggers. Businesses seldom use writing to promote their products Read More

This article helps business professionals understand social media. Whether you are an entrepreneur or you work for someone else, this article explains what you need to know about social media Read More

The New York Times published an article this week with several good examples of small businesses using Twitter. One is Humphry Slocombe, an ice cream shop in San Francisco. It seats 14 people, but has close to 300,000 followers. How Read More

Is your small businesses leveraging the power of YouTube and Video yet? If not, then this is a must read… Read More

There are so many tactics to choose from it can be a trap to drop what you are currently doing and jump to another. Just think of this in terms of trying out different diets or exercise routines to get healthy. If you keep changing then you certainly will not get the results you want. The same goes for your marketing. 3 benefits of being consistent are.. Read More