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All blogging is content marketing, but not all content marketing is blogging. Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately Read More

Of course making your customers feel a burning desire for what you’re selling is the crux of the deal.

It’s an art.

It’s a skill

It can be learned.

Content marketing is more than just writing words. It’s giving words power through information and persuasion. And when you use content mar Read More

Infographics work when it comes to SEO. That is, using a well developed/designed Infographic to show what you’re talking about can help any SMB owner to get some great incoming back links and by default some great rankings too.

I don’t think there’s anyone who would disagree on that point yet I Read More

When plans change, as yourself: "What Would Barbie Do?" She's one flexible gal, and your biz blog's editorial calendar should be too. Read More

Whether selling online, or selling in person, it makes sense to look for a storefront solution that works for you. Here are 5 ways to ensure that you get paid -- no matter where and how you do business. Read More

If you're selling, you're story telling. Understanding every step of your story will help you create more compelling content and sell more. Think like a filmmaker and storyboard your customer's journey to discover practically unlimited content opportunities. Read More

Content marketing is awesome! It increases sales and ease branding for small and established businesses! But it takes to write the kind of content that works.

How to write the perfect blog post? Is there guidelines to follow? Read More

What do Radian 6, Marketo and Spredfast have in common? They offer great enterprise-level digital marketing tools that are ridiculously expensive for startups. If you are like most startups, spending $5000+ a month on tools is simply not feasible. That is okay. There are plenty of... Read More

If you want a more engaged, active community on your blog, you've got to start by deliberately building your blog's culture. Here's how. Read More

Getting your email opened is an art and it often rests solely on the quality of your subject line. Here are some tips on crafting the perfect one. Read More