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Wow--a whopping 28% of our leads come from Pinterest! If you're on the fence about using Pinterest for your business, this may be the proof you needed to get started. Read More

Every day people make common mistakes. These mistakes whether personal or business can be deterred with simple awareness and certain strategies. In business, marketing is a key ingredient and it is important to be aware to the common mistakes usually made. How many of the following mistakes in mark Read More

To be successful and profitable, you must START using the most effective marketing strategies possible. Less obvious, is the fact that you must also STOP using the most ineffective, money-wasting marketing strategies. I call them The 13 Fatal Marketing Mistakes.

While this list doesn’t Read More

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as Twitter or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie Read More

From newsletters to order confirmations, email is an increasingly important aspect of the customer experience. There is much more to say about effective email than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about email that Read More

You cannot improve something that you don’t measure. While this is true, just measuring the performance of your business is not sufficient for small business owners. See why you have to manage your business in proactive manner to grow Read More

As the invisible gorilla test famously proved, we are sometimes blind to what’s happening around us, and oblivious to signs that sway us. To become more aware of how you are influenced by what you see and hear, and to get ideas on how to influence others, here are four nudges... Read More

We all know that link building is the lifeblood of getting free search engine traffic. So today we’ll focus on how to get quality backlinks to your website or blog. There’s a lot of strategies for getting quality links which I will not cover because maybe I haven’t tested them or they didn’t work f Read More

One of the biggest things we at Cirion Group have learned over the past 2 years is this: without clear, “SMART” goals, it’s hard to get anything done. When you don’t have a clear vision for your company or specific goals in place to get you there, you might as well be riding a merry-go-round... Read More

You should have a Twitter account for your business. There are so many places online and so many ways to connect with potential buyers or even current customers... Read More