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Raise your hand if you’ve ever heard…
1. You must write long-form content,
2. Your content needs to be 10x compared to everything else out there, or
3. You need to create skyscraper content.
I know I have. And let me tell you a dirty lil’ secret… Read More

In terms of helping you know who’s visiting your site, what they’re looking at, and shaping future content for your business, nothing beats Google Analytics. The best part about it? It’s absolutely free. And while yes, there are a lot of bells and whistles available in the platform, don’t let them Read More

What if we could avoid common frustrations, deliver products we're proud of and that people love to use, maintain great relationships and grow business, and most importantly, be and make people happy with our work? Read More

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. P. Carey School of Business. The report also indicates that customer problem ex Read More

If, despite your best efforts, you find yourself manning a booth at a show that is bombing, here are ten things you can do to be positive and proactive about making some tasty lemonade out of your lemons. Read More

Like every blogger on the planet, I receive guest posting pitches. Most of them are awful. And not because the senders don’t know what they are doing. In 70 or 80 percent of cases, they are spammers whose job is to send mass, pre-formatted emails. They don’t even look at your website. Read More

Business owners want tangible results from their social media efforts and marketer’s jobs rely on getting results.

‘Delighting customers’ is just one destination on the social media journey.

In this post for mention, I outline the five stages on the social media map. Read More

Learn how to create content that is relevant to your prospects and customers and will inspire more traffic and sales. Read More

Small companies often have a hard time competing with larger businesses. These four tips can help you in making a small business feels like a big business. Read More

Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . . Read More