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While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. Read More

Matthew Medney, CEO & Founder of Dog Media NYC, writes eloquently about hard work and "creating your own luck." Be prepared to be inspired. Read More

Are you ready to spread your wings and generate more traffic to your blog or site? Here is a great platform called Scribd that can help you do just that. See how… Read More

By Ann Smarty

Social media has given us a way to connect with people you have never met offline; those from our past we never would have been able to before; meet others from around the world that we wouldn’t otherwise; and even keep in touch with those in our lives we’d like to see more, but do Read More

Get to know a little bit about your prospective clients and find common ground for a deeper connection. Read More

You wouldn't be alone. According to Steven MacDonald you would be among 89 percent of email marketers that do. But if you make this mistake you'll be cutting down the effectiveness of an online marketing tool many feel remains among the most effective. So what is this error and how can email marke Read More

There’s all kinds of statistics out there about how often businesses fail, and what causes them to fail. According to Michael Gerber, who authored The E-Myth, 80% of businesses fail within 5 years. Then, of the 20% that remains, another 80% of them fail between years 5-10. Read More

Launching a content marketing campaign without a strong content development strategy is useless. Build a content marketing strategy with these 10 easy steps. Read More

Long gone are the days when announcing a new book was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Even when you work with a publisher, you cannot count on them doing much publicity for you unless you have a Read More

After a few years I realized that I needed a little more help. Here are the 3 signs that led me to hire an accountant for my taxes: Read More