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Big companies have built their brands by dedicating their time, money and energy solely to communication. Communication is important when it comes to building your brand. You must keep in mind that it is not WHAT you say but HOW you say it that will shape your brand. There are two kinds of content Read More

Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodne Read More

The eCommerce landscape is exploding as B2C eCommerce sales surpassed 1.5 trillion in 2014, and there are estimates of B2B sales reaching 6.7 trillion in 2020. Its possible that total eCommerce sales worldwide could top 10 trillion by 2020! Those are some insane numbers. With consistent worldwide e Read More

Ever found yourself in an uncomfortable situation and you don't know how to escape it? Business meetings can become awkward when the person you are meeting misses the appointment. Read More

“Writing things down, what a cliche, everyone knows that, give me something more sexy.”

This is what a friend of mine told me when he heard my answer to his request to give him something that will allow him to think more clearly, be more organized and raise his productivity.

Writing things do Read More

Being a young professional can be exciting or terrifying.

For most 20-somethings, the professional world is a place filled with potential and danger, opportunities and threats, and their professional inexperience often manifests sooner or later.
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Small business digital marketing, and specifically display advertising, is about more than just generating immediate clicks. Marketers now have the opportunity to develop campaigns to specifically brand services and products for generating brand awareness. Read More

I often talk about the B2C world on this blog. But what about B2B brands? There is a lot you can learn from them too.

This is especially the case on Instagram. In this article, I have chosen five companies that do a great job with their content on the platform. Read More

What is content marketing, and why is it the "in"marketing strategy for 2015. Should you use content marketing to promote your own brand? Read More

Today’s consumers spend about 60% of all digital media time on mobile devices with small screens. Does your business have a mobile strategy to reach them or are you missing out on all that potential business? Read More