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If you are the chief marketing officer (CMO) of a consumer-oriented business — for example, a food manufacturer or a retail bank with a credit card offering — your long-established efforts to reach customers may have come into question over the past few years. Digital media have changed the adverti Read More

By Connor Keppel

In the first part of this three part series (I feel like a director now!), I talked about some basic apps and software that really improve the overall Mac experience and create a unified approach to productivity across your mobile and laptop. This post continues on that theme bu Read More

By Connor Keppel

I was skeptical. My loyalty to the PC over the years had wrongly copper-fastened a harsh perception of Apple’s alternative: “It’s only for graphic designers and the brand conscious.” Unlike the iPhone or iPod, in my mind the advantages of going Mac over the competition just were Read More

Looking for a way to get the gist of articles before reading them? Tanay Tandon has the answer for you! In this interview, he will tell us more about Clipped, a tool he recently launched. Read More

By Dawn Altnam

As 2013 approaches, marketing professionals turn their attention to the next year’s strategies. Because of the recent growth in the number of smartphone users browsing the Internet on their mobile devices, it’s likely that many 2013 marketing efforts will focus on the phenomenon o Read More

Understanding your sender score is sarcastic to find how your business is doing at offering emails that matter to your acquaintances. One more factor that can induce a drop in your score is incompatible e-mail marketing. Read More

Submit your sitemap to Google Webmaster Tools and use the data you collect to improve your content and get more targeted traffic and potential clients and customers. Read More

According to a recent Symantec Report, more than 36% of all targeted cyber attacks in the first half of 2012 were directed at small companies. Business owners, be aware and prepared. You don’t want hackers hijacking your website (or your domain!) or compromising sensitive data. Read More

Merging 2 blogs is challenging - but very much possible. This blog post will show you how to do that properly.

This is part 2 of 2. Here's part 1: http://www.bizsugar.com/Technology/merging-your-blogs-part-1-should-i-do-it-/

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From content marketing to mobile wallet, here are some of the most interesting trend predictions we’ve heard so far this year. Read More