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By Caron Beesley. Are you wondering whether it’s worth investing time and resources in yet another social network? As more and more social networks come online (Pinterest anyone?) is it really worth the effort to branch out and jump on every social media bandwagon that comes along?

To Read More

Are we so caught up in social media and online marketing strategies that we've forgotten to invest in traditional marketing? Or that our time actually has a value? Traditional marketing still works, especially in conjunction with online efforts. Read More

In this article, I'll dive into my own interpretation of what each means and show how they're very different. The biggest difference between the two is WHERE they happen, not so much how. Read More

Sourcing any new employees for a small business is difficult and time consuming. You may be using the usual mix of classified ads, job boards, or recruiters to find your next employee. Or... you may try our latest approach --- using Google Adwords to source our latest hire! Read More

Small business blogs are an essential step in your online marketing campaign. But, blogs are a dime a dozen these days. With so many blogs online, what will you do to get YOUR blog noticed online? Follow these SEO tips to improve your rankings! Read More

Wouldn't it be great if you knew how to write a blog post quickly and easily so you could move on to other business matters that you enjoy more? Lots of people struggle with staying on top of their blog writing schedule, because they get hung up in the process. Read More

Marketing expenses used to be a significant line item expense for small business owners... in the "old days" of not much more than a decade ago! Successful new entrepreneurs are happily striking that category off the expense list though and taking advantage of the social media options that abound. Read More

Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet m Read More

If you have avoided using Twitter because it doesn't make sense or it sounds like too much work, here are some reasons to consider giving it a second look. Read More

Scarlet Paolicchi, founder of Moms Wear Your Tees Social Media and Family Focus blog, is this week's Small Biz Spotlight winner. Learn how Scarlet launched her business and how she has achieved early success with her startup helping other small businesses with their social media marketing. Read More