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Companies like Twitter, PayPal™, Nokia®, and Nintendo® have become household names, but none of them operate today in the way they were originally intended. These successful companies were once startups that went through significant pivots, changing the company and the tech world as we know it. Read More

Location based analytics is a step beyond to see and assess the result or the outcome of the mobile campaign being done by the Retailers. Tracking the views and clicks in the smart phones, laptops for knowing the customer’s choice and behavior is a process that was already in use among the retailer Read More

Without images, your content is not compelling. How much time are you wasting creating, finding and resizing images? Are you sure you're making them the right size to load quickly while staying sharp and grabbing attention on social networks?

Don't make the same mistake Forbes makes! Read More

Got an upcoming event? Whether it’s a charity auction, community festival, musical performance, or conference, the more media attention you can get on your event, the more successful it will be. Read More

Since 2011, 1,600 Denny's nationwide have sold coupons in support of No Kid Hungry's efforts to help the more than 16 million American children struggling with hunger.

To grow the program in 2014, they combined social fundraising with cause marketing. Here's what happened next. Read More

My Dad and I thought, ‘What if there was a place for foodies and people that love to experiment in the culinary world could go and exclusively post pictures and have creative ideas for cooking based off of their friends that they could follow?’ This was where the idea was born. Read More

The term Employer Brand is the process to use to define the reputation of an organization's employer. This process of employer brand is measured by various processes like talent acquisition, engagement and retention strategies, etc. Read More

There is a finite number of people in the world – about 7 billion. No business or government can have more customers than the world population. So what do world’s people do every day? Read More

Every year or so, it seems there is a new “marketing darling” that turns the business world on end. For instance, blogging was considered the thing to do a few years ago which was quickly followed by guest posting when every marketer and his brother rushed to find businesses willing to allow them t Read More

You’ve prepared a great pitch. Now what? Now, you want feedback. You want to vet your metrics with experts in your industry, see if there are any holes in your presentation, and make sure it reads well before you pitch your investors. Getting feedback on your pitch is a great idea. Read More