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When the answer to the most important question — your company’s Story — serves as the core of your digital marketing strategy and your employees are vested in your company’s Story, that’s what I call StoryVesting. When your customers’ pain points, needs or wants are completely aligned with your pro Read More

A marketing positioning statement is like preparing for the story of your product or service. While it may seem like an unnecessary step, it’s absolutely critical for maintaining clear, consistent and effective messaging across your platforms, mediums and channels. So let’s take a closer look at ho Read More

No doubt about it, storytelling has become an integral part of modern business marketing. It has helped to bring some brands to life and strengthen their marketing impacts. So can your business leverage the power of storytelling? The infographic below offers a few ideas to get you started. Read More

Understanding the basics of branding can help you take your small business further. In this post, Rieva Lesonsky provides easy branding tips. Read More

The reason why most websites don’t get enough search traffic is because either they don’t do any keyword research or they pick keywords that are impossible to rank for. How are you supposed to get more traffic from Google if your web pages are not targeted by the keywords that your target audience Read More

Scaling can be one of the most frustrating and rewarding aspects of being an entrepreneur and owning a small business. It’s frustrating because small business owners may find that they will have to alter their strategies as they grow, but it’s rewarding because the payoff is worth every ounce of bl Read More

Do you ever wonder what it really takes to succeed in business? Is it having the most revolutionary business idea? Is it money? Is it timing? Is it the competence of your team? All of the above are important, but one of the most important business success factors is: Read More

Ending the era of sanctions against Iran has open the gates for the country's economy to grow, expand and diversify their exports. This will heavily impact the countries around Iran but also the US, especially with the oil prices dropping to, soon to be, the lowest price per barrel in the past deca Read More

From ensuring your business has a steady flow of work to keeping your clients satisfied, here are top five risk management tips for freelance workers. Read More

From ensuring your business has a steady flow of work to keeping your clients satisfied, here are top five risk management tips for freelance workers. Read More