BizSugar.com › Strategy › Digital Marketing Strategy: Do You Know the Most Important Question You Need to Answer Before You Try to Sell Anything?

When the answer to the most important question — your company’s Story — serves as the core of your digital marketing strategy and your employees are vested in your company’s Story, that’s what I call StoryVesting. When your customers’ pain points, needs or wants are completely aligned with your product or service and internal employees can get vested in that alignment, then your customers are more likely to become advocates for your company.