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Despite all the gloom and doom around today there are many opportunities to ensure success with the marketing of your brand. Yet some small business owners resist change and let the potential opportunities fly by only to be grabbed by a competitor. How do you think about new opportunities. Read More

Cause-based or socially responsible marketing has been a hot trend for some time now. The practice of affiliating your business or your products with a “cause,” such as fighting breast cancer or helping hungry children in Africa, can garner attention, customers and sales…or it can backfire.
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The world today is experiencing several changes, most of which are scary. Your attitude, your perspective on what is happening, and your thoughts about what you can and will do are things that you can control. Follow these five effective ways to influence a positive attitude. Read More

Have you ever thought about using your email signature or your business card to promote your website or blog to a wider audience? Read More

Being a business blogger isn't always so easy. Aside from having to produce quality content and build up a dedicated following within a saturated business blogoshere, once you decide to express yourself online you are taking a risk. Read More

I invited Briana Myricks to write this guest post. When I heard her story, I knew that all writers – not just blog writers – will relate to what she experienced. I am curious to hear your comments once you have read her post. Read More

Google has taken the social web by storm with the introduction of Google Plus, and provided a shiny new tinker-toy for all of us computer geeks to play with. But amidst all the excitement and distractions, you may not have realized how Google has slowly been adding new functionality to an old forgo Read More

It seems not all business owners are from the number of articles I have read recently. Social media involvement is important for your small business marketing. However it can get a little too much to cope with so here are a few tips to help you. Read More

Why Google+ Circles is an authentic addition to what's out there in social media tools today, and why you should care, even if you can't yet get an account. Read More

Market Trends and Knowledge of your market segment will help you be successful in your niche. This is part two in a study of knowing your market. Read More