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If you have followed me for a while, you probably know that Twitter is my favorite social media platform.

Not only do most of my leads come from there. I have also met great people, some of whom are now among my best online friends. Others are treasured peers with whom I have partnered several t Read More

The days of email marketing that used just the first name as a means to personalise the experience are well and truly over. Now personalisation should be more focused on segmented groups so that content and products can be shown to the right people. As Hubspot points out, it doesn’t have to be comp Read More

In the course of the past few months we have seen major websites (like Mashable, for example) being impersonated on major affiliate networks. Today, a BizSugar impersonator was caught red-handed... Read More