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To build an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the right images for Instagram. You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels. Find out in this post how to do Read More

Barry Truffle is the chief experience officer (CXO) for BeetleJuice, the new drink brand capitalizing on the huge post-war demand for insect-protein foodstuffs. Barry agreed to show me how much the industry has changed in the decade since he started out as a social media manager in 2016. Read More

Making use of social media has become an accepted part of any marketing campaign, but with so much information, and misinformation, out there, it can be confusing when it comes to figuring out exactly how to make it a part of your business marketing plan. Making plans based on false assumptions or Read More

An ancient proverb says “A cat has nine lives. For three he plays, for three he strays and for the last three he stays”. That’s what concerns cats. What about inanimate things, such as social media, for instance?

Did you know that your profile can also live 9 different lives? I bet you did not. Read More

Social advertising isn’t just a buzzword that’s been offhandedly thrown around by a few adventurous marketers – it’s a quantifiable part of marketing that can drive increased traffic, leads, and sales to a website. It cannot be ignored, nor should it be. Read More

Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore.

You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter prof Read More

This is a guest post from Ileane Smith
Even though Twitter is my favorite social network, I was very intrigued by the mystique surrounding Snapchat and I decided to give it a try. Times are a changing and chances are, your target audience is probably on Snapchat already, but if not they soon will Read More

On July 19, Twitter (NYSE:TWTR) announced the creation of an online application process for verified accounts. This process marks the first time that the social media giant has opened the gates to allow any person or business to apply for verified status.

What is a Verified Twitter Account?

I Read More

By now most entrepreneurs realize the importance of utilizing social media. Unforunately using social media well is easier said than done. Now Twitter has released a new set of tools called Dashboard that allows small business owners to make more of the platform and understand what techniques and c Read More

Have you ever wished you had a magic word machine?

Throw in your ideas at the top. Crank its engine by hand. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.

Copy and paste the text onto your website. And voilà: you sell more than ever before.

S Read More