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Successful entrepreneurs know that good branding is a vital factor in determining success, but with so much advice and so many statistics on the topic, it’s not easy to figure out what’s actually important. We collected 20 important insights on branding that every entrepreneur and marketer shoul Read More

Landing a large corporate client is a huge landmark for any small business. However, working with the big guns brings its downsides, most notably to your invoices and cash flow. That’s because larger companies tend to have longer payment terms and very specific invoicing requirements that, if ignor Read More

Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies. Read More

Undoubtedly you’ve heard the expression “content shock,” coined by marketing expert Mark Schaefer.

With immense respect, I have to admit: I don’t believe in it.
The idea that there’s so much content out there, people are tired of content altogether? That no one’s giving new content a chance? Th Read More

If you’re a wannabe entrepreneur gearing up to start a business or you’ve just recently opened your doors, there’s a lot of uncertainty ahead of you.

You can’t be sure how your product will evolve, who your first employee will be, or if you’ll even make it through the many challenges of entrepre Read More

In this video Ian Johnson explains how to define your company's value chain and use it to define your value assertion Read More

A market feasibility study is the all-important first step. After all, if the market is dying or won't allow your new venture to enter, then why bother with a business plan? No matter how strong your business plan is, if your market isn't willing to give you a chance, or is unhealthy, then you won' Read More

No matter what sort of business you are, crisis can strike at any time. It's absolutely vital that you be prepared for the worst. Read More

Running a small business has so many things to consider to be profitable. Keeping expenses down is just one of them. By using The Cloud rather than expensive hardware, you can save money by keeping your data in The Cloud which also allows you and your team to work together seamlessly on projects. Read More

Every day, we talk to entrepreneurs who are excited about growing their companies, but unsure if taking out a loan is the right decision for their business. As entrepreneurs and former investors ourselves, we understand the right path is not always obvious. In this two-part series, we’ll provide a Read More