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Effective marketing requires several tools all working together. Here are 5 basics that you must have in place. Read More

The Pope took to Twitter for the same reasons entrepreneurs, professionals, and authors, and anyone else with something to market should. Read More

Google Plus can maximize and increase your web page's ranking or SEO when your connections do Google searches. If you used correctly. Here are some tips. Read More

Many entrepreneurs and book authors have tried to market what they've created themselves but haven’t successfully secured media coverage. Read More

One of the most critical parts of any business plan is your marketing strategy. Here are some points to consider as you're developing your plan. Read More

Do I need more write-offs in April to balance the year's gains? That's something everyone should think about, whether they're in business or not. Read More

What would they say about your marketing and online presence? Do you look like the real deal, or a potential cyber threat? Read More

There are a thousand ways to flub a radio, TV or print interview and media coaching can guide you to a great interview. Read More

The subject of genteel ways to share publicity arose during a recent meeting with our Social Media team. We kicked around ideas for sharing without turning off followers – and embarrassing post-ers. The team came up with some great suggestions, including the best types of messages for various socia Read More

In this digital age, we at EMSI wondered which forms of publicity and PR had the biggest effect on our choices for the presidential election. Read More