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But the reality is, we all need a coach. Ali and Leonard needed Coach Dundee. Giants quarterback Eli Manning needed Coach Tom Coughlin on Sunday. Read More
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You Finally Landed a Print Interview

Avatar Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4680 days ago
Made Hot by: jamiesteinberg on February 6, 2012 9:32 pm
Find out what you can expect when being interviewed by the media. Learn 5 simple steps that will position you for making the most of your interview. Read More
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Marketing is building and maintaining an emotional relationship with your customers. Your marketing plan is like a New Year's resolution. If you're not careful, your relationship will erode. Read More
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Article highlights: 1. Radio stations have married social media and traditional media. 2. Why social media is important if you wish to be a guest. Read More
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I talked to Alex about changes in talk radio and how they affect you as a guest. Our interview ran long so here part 1 today, the rest tomorrow. Read More
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Downsizing newspapers have changed how PR is done. Smaller staffs, less time to mine pitches and press releases, what can you do to get in the news? Read More
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For some reason, people believe whatever they see on TV. That is why a strong marketing strategy for authors is to start with local TV appearances. As one of our clients said, “I found that you get almost instant results with TV.” Read on. Read More
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Even the main-stream media sees the reality that you cannot ignore social media; it’s not going away. See how they use it and why, and what that means to you. Read on. Read More
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I’ve never seen a media tool so broad in scope, personal in reach and effective in use as Social Media. It’s so powerful, I’ve never seen anything like it before and probably won’t see anything as influential in our lifetime. Read More
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A mistake many commit in a media campaign during the holidays is slowing down instead of popping the clutch and putting the campaign into overdrive. Read More
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