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They're not your fans or followers: they're your *community*, so think of them like that instead. Incorporating your fans or followers into your brand, listening to their inquiries and making them feel like they matter by adopting their suggestions, featuring them on your page, engaging and rewardi Read More

Whether you’re a successful businessperson, entrepreneur or a rookie to the industry, making the decision to buy a franchise has its fair share of pros and cons. In this post we will top pros and cons that may help you to make the decision, to buy, or not to buy a bar or restaurant franchise. Read More

In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask your Read More

As you can see in the first chart, biographies are the most popular project people seek. Everybody has a story to tell. Yes, most “biographies” are in fact autobiographies. The three other popular genres are business manuscripts, online writing and fiction manuscripts. Read More

File this under "DO you live to work or work to live?". If you work for yourself, you don't want to end up just being a slave, but there are plenty of people looking to hire a slave. Read More

Many people think of PR as advertising and marketing, where some many dollars go in and so many sales come out. PR is a different animal. Read on and learn what you CAN expect. Read More

Many people are using social-media, because they’ve heard of all the success stories. However, few get the results they expected. Why? Many people do not understand SMM nor do it properly. Read on and learn how to do so successfully. Read More

Today, if you want success, the public needs to know who you are and what you have to offer. Does your public know who you are? If not, read on and learn how to change that around. Read More

The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air. However, if you want to be in the news, you need to act now. Here’s why. Read More

I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we’d talk about radio. While both are broadcast interviews, they are different. Read on. Read More