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Social media has turned communication on its head. If you are using it to reach your public, then you want to make sure you get the impact and not the scorn. Read on and learn how to maximize your return. Read More

Nothing brands better than being interviewed on TV, radio or newspapers and magazines. Should you get the opportunity, are you ready to do your best? If not, here are some tips to ensure you get most from this opportunity. Read More

Most people fast-forward through the commercials when they watch their favorite show on their DVR. How much longer does the TV commercial have? As people reject advertising more and more, what happens BETWEEN the commercials becomes more important. Read on. Read More

Many companies are feeling the impact of this prolonged economy. However, people ARE spending. What is often forgotten is to position yourself from the perspective of your customer’s eyes. Read on and see how you can change your prospects. Read More

Many professionals would love to write a book as a marketing vehicle, but feel it to be too overwhelming. Michael Levin, NYT bestselling author shares why you should and how you could in 13 weeks. Read on. Read More

Positioning is one of those marketing terms that leaves many people baffled. Yet, it’s importance can determine success or failure. Proper positioning will increase awareness and branding. Read on and see how you can position your company or book. Read More

You may think the only way to get TV and radio exposure for your product or book is to buy advertising time, which can be very cost prohibitive. That’s simply not true. An even better and more effective means of promotion is appearing as a guest on TV and radio talk shows. Read on. Read More

Few people like to be “sold” and that’s why PR works. The soul of PR isn't sales; it's education and branding. Read on. Read More

How you say what you say is more important than what you say. You can have great information, but if it is delivered improperly, the return is lost. Read on. Read More

Fall is only 10 weeks away. Are you ready for the Fall promotion season? During the summer, many get lax, but it’s the time that growing companies differentiate themselves from all others. Read on. Read More