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Years ago, if PR firms got a news placement for their client online, it was like a little bonus -- a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today. Read More

I tend to use this space as a "how to" venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relatio Read More

You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. Read on and see if you have what it takes. Read More

The 4th quarter will be here in less than 6 weeks, the greatest sales season of the year. The media is booking its segments, planning their articles and prepping their shows NOW. Will you be in the media? Read on. Read More

Writing a book is one of the most difficult things to do. You don’t just fling a book at the public. It has to be presented in a way that both represents your message and resonates with the public. Read More

PR is the non-paid exposure one gets that comes with an implicit endorsement. It’s powerful because it the viewers, listeners and readers trust their favorite host or journalist. If you’d like to speak to those people, read on. Read More

Last week I said that adding value was more important than the number of followers in social media. This week I touch on the numbers and why they DO matter, to give you credibility. Read on. Read More

Imagine two people who walk into your office seeking your business. Each has impeccable credentials, wearing suit, and has an impressive resume. One hands you a business card, the second his book. Who won your business? Read More

Talk radio is one of the biggest podiums in America! Not everyone got there by working their way through the ranks. Others, like Dave Ramsey, bought airtime and created his show to great success. Read on and learn how you can be the next big talk show host. Read More

Social media is no longer just a fun thing to do with friends and associates. It has become an essential of business. However, many businesses take the “marketing” part of social media marketing to literally and alienate many. Read on. Read More