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Many PR agencies do the old retainer model and offer a “best efforts” guarantee. That could cost thousands of dollars with very little retainer. There is another option, pay-for-performance PR, where your media is guaranteed. Read on. Read More

When pitching the media, one size does not fit all. There are different unique approaches and the circumstances and client’s message determines which is best. Read and learn about the three pitches we use for our clients. Read More

Positioning is important when it comes to marketing and PR. Are you positioning yourself as an author or as an expert who wrote a book? It may sound like semantics, but it makes a HUGE difference to media. Read on. Read More

I get all the credit for the successes of our clients. I’ve a team of professionals that make it happen. I want to introduce you to them. Meet Lisa Hess, our National TV Campaign Manager; learn how she does it. Read More

Who couldn’t use more qualified leads, higher product visibility and more web hits? The power of appearing on a TV show is undeniable. I ask you, “Do you realize you may be a perfect candidate to be on local TV shows to talk about your products? And, do you realize the impact it can make?” Read More

Good marketing people never do anything without a plan. So, it stands to reason that good PR people shouldn’t embark on a program without one. The question is, how much should a client pay a firm for that plan? Read More

Social media networking has changed the media landscape and it’s a game changer. If you do not have a serious social media marketing program for your company or book, read on and learn why you should. Read More

Many authors can relate to the Invisible Man. After all that work, having no one know that their book even exists. Read on and learn how to get the visibility you need. Read More

No business will ever succeed without the occasional independent contractor consultant and/or vendor. However, if once you’ve made the decision to hire them, you don’t let them do what you hired them for, then you will not achieve your goals. Read on. Read More

Bloggers are a thought leader force that many have ignored to their own peril. Believing that one needs journalistic credentials to influence the public is a thing of the past. Read on and learn what the study uncovered. Read More