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Interview With Ruchi Chopra Any Surprise Any Place an entrepreenur who set up a customized gift business Read More

Going out of business in just a few days; sounds like every entrepreneur’s horror story, right? Not really, a few days in the market serve just as well some business owners would say. Pop-up establishments are a great way of making inroads in to an already crowded retail space. Read More

In a market place that’s crowded with competitors vying for the customer’s attention, marketing strategies and campaigns are the order of the day. So much so that not having a strategy is unthinkable…or is it? Read More

The “Oomph” factor, that’s what sets designer brands apart. Brands that are cool, exclusive and have certain distinct core values are much sought after. So how does one get the “oomph” in a brand? Read More

Your product is the core of your marketing mix. Yes, it’s been said before and I’m saying it again. Building your brand, chalking out a plan and strategizing your market moves are all activities built around your product. Read More

Creating visibility for your customized business and its one of a kind product/service is one of the key issues that you as a business owner will have to address. Branding is just one aspect of creating visibility. Here are some tactics that are definitely worth trying Read More

When a young girl from a traditional Indian family decided to strike out on her own, her quest for an identity as a designer in an intensely competitive market was bound to be chequered with good and bad experiences. Read More

If you’re not on Facebook it’s like you don’t exist. That is how much a part of our lives Mark Zuckerberg’s social networking venture has become. Using Facebook to engage customer interest is quick, easy and it doesn’t have to cost you anything. Read More

Ideas for blog posts spring out of nowhere (sometimes), like this one. During my tea break at work this morning, my colleagues and I were sipping our tea and scanning the papers. My friend Neeta was also reading when she pulled out her pen and grabbed a slip of paper to jot down something. Read More

Getting in to business with a unique product/service is often the key to instant success. This is the story of a young man who chose to chart his own course with a one of a kind product to taste success in the food business. I hope it will help you gain valuable insights in building a unique busi Read More