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Protecting your brand is an important part of building your business and maintaining your customers’ trust. Start protecting your brand and products with these five practical tips about trademark law.



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Over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average. There has never been a better time for a woman to become an entrepreneur. Here's why. Read More

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies, you’re falling behind your competitors. 93 percent of online experiences begin with search. Here are the top ten things you can do to make SEO an effective part of your 2017 marketing strategy. Read More

In other words, a large majority of people who visit your site for the first time leave quickly, without some form of the desired action. And that is why some many companies have turned to remarketing. You can improve your remarketing efforts with great design. Read More

Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? Here's the secret to success. Read More

The 2016 Brandz Top 100 Most Valuable Global Brands report offers important branding lessons for startups and small business. Here are 7 key take-aways from the BrandZ 2016 report (and the important lessons for small businesses and startups). Read More

You've probably heard the terms "lean" and "agile" when it comes to startups, and perhaps even in connection with marketing. But there's another important concept that many marketers forget: marketing velocity. Here's how marketing velocity can help your team succeed.
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You’ve got a solid marketing team. You’re working with talented designers. So why aren’t your campaigns yielding the results you want? The answer might be that traditional planning models in our field tend to quash creativity. Read More

There are more than 25 major religious holidays between November and mid-January every year. Regardless of locale, ’tis the season to make merry, and there’s no reason your brand should be left out of the festivities. How can you join in? Read More

Today, more than 1/3 of Americans say that they have listened to podcasts at some point in their lives, while 25% say they have listened to a podcast in the last month. This indicates truly explosive growth in the medium — a 75% increase since 2013. Talk about a MASSIVE audience. Read More