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Communication between a franchisor and its franchisees is very important. Why is listening a crucial skill both franchisor and franchisee need to master? Read More

“People buy from people they trust and they trust people they like.” (Garrison Wynn), which means that sales are driven through personal connections. Therefore, a company’s social media efforts support sales by driving authentic interactions with your audience leading shorter sales cycle. Read More

Several effective methods do exist for verifying that such business offers are legitimate and for protecting your business' reputation. Read More

Investing in advertising is always a wise choice in any business. More so today, as many people face tough competition, both locally in their community and nationally through online markets and companies. Read More

Cause marketing is what happens when for-profit businesses join together with non-profit organizations for a marketing marriage made in heaven. Read More

MaxBlogPress Bring My Blog Visitor Back plugin is really awesome and turns your blog’s boring RSS feed into a powerful marketing weapon. Read More

In today's era of social media, you'd be hard-pressed to find someone who doesn't have a Facebook, Twitter, or other kind of social media account. Read More