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Color has a big impact on your company's logo and advertising. In fact, almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition. Here's how you can take advantage of color to improve your marketing. Read More

Talk about the best onboarding experience ever. Look around the internet and you’ll find plenty of stories regarding onboarding experiences that are great and some, downright horrible. And in fact, more often than not, employees go through a horrible one.
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It is important to learn how to handle stress, because you cannot avoid all stressful situations. You can handle stress by compartmentalising your mind and by breaking your experience into clear, distinct and separate compartments. Read More

No one wants their rebrand to become the next headline or subject of public ridicule. Here are examples of brands that used proven strategies in their rebrands to excellent effect (and how you can do the same). Read More