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A/B testing is when you take two variations of a website design or copy and try each one with random customers. There are many services and tools available to simplify A/B testing. Let’s look at how you can integrate this powerful tool into your business to increase revenues.

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How do the successful businesses stand out from the noise and reach customers when every other business is competing harder than your Aunt Susan does for the last piece of pie? Here is a rundown of some great small business holiday marketing strategies. Read More

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Naturally, these are important, but real winning content has to star Read More

As the year 2017 ends, a lot of experts and industry specialists are already debating on SEO predictions in 2018.

Here’s a roundup of 53 SEO specialists who are sharing their SEO predictions in 2018. Read More

If your small to mid-size business is active on social media, and you’d like to include your entire team, there are some especially effective ways to make it happen. Here are five of them. Read More

Product design doesn’t need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. Follow these important product design best practices.

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A strong logo is an important part of a company’s brand identity. Sticking with the core rules will help you find a great logo for your business. Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.

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It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On Friday, alone, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples. Read More

Your website is a crucial component of your marketing and branding strategy. Here are 7 important website design best practices for small business websites that want to convert prospects into customers.



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Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Here are valuable insights from three companies that do niche marketing really well.

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