In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Naturally, these are important, but real winning content has to start with a story that excites people’s imagination, and pulls them in emotionally.
6 Key Tenets Of A Winning Marketing Story In Business
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2342 days ago
Made Hot by: bizyolk on November 29, 2017 12:21 pm
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