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2012 has been a year of change in social media. from facebook buying instagram to the twitter and linkedin break-up, we have seen many updates and changes to the social media world that we never saw coming. The most important part of learning about these changes is making sure that they are weaved Read More

Rebecca Matter gives you five tips you can use to make sure your follow-up emails to clients get read – and are easily understood – to give you a better chance of getting a response. Read More

Mark & Gerri Pollard have worked for a decade to make their bakery/cafe a success. After years of hard work there are finally able to provide a livable wage and company-sponsored health insurance for their 30+ employees. Their choice in location had a lot to do with their success- an area that stro Read More

Starting a business can be a daunting endeavor, especially if all you have is a cool product and not enough capital. In the tech world, or in any other niche for that matter, most startuppers fail not because they have bad products but because they are unable to generate enough consumer interest in Read More

Will animal pictures and references bring more traffic for non-animal businesses? I thought it would… and I was right. Read More

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using t Read More

The Connected Generation consumer demands not just a presence on social media networks but a willingness and ability to build relationships and deliver business products. Read More

We all know what having an email list can do to a business both online and offline. Take for instance, if you’re doing any form of business offline and you have the contacts of your customers, you will agree with … Continue reading → Read More

The accuracy of web analytics tools gives the likes of me great concern.Why do they report different numbers, why? Which analytics tools is most accurate? Read More

One of the ways in which the Affordable Care Act helps bring down costs for small employers is through the tax credit available to eligible small businesses that provide health care insurance to their employees. The credit significantly offsets the cost of providing insurance and with the 2012 tax Read More