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Job searching can be a pain, but it doesn’t have to be hard. A few simple steps and a little knowledge of how companies use tracking software to pull resumes can get you far in your job search in a short amount of time. Tracking software for applications is used by many companies now and involves u Read More

What if you're an introvert, an artist or a teacher? How can you promote yourself effectively?

See three examples of the art of subtle marketing, sure to fit any low-key personality type.

Follow these examples for easy ways to make yourself look great. Read More

If you have a start-up business, but don’t know how to stretch your marketing budget in order to become visible online, then, these 5 marketing strategies Read More

The question begs to be asked “how did we get here?” (with “here” being the current state of information technology and the accounting industry). There is confusion in the market; there is still significant debate as to the underlying value of Internet technologies and online application services, Read More

No matter whether you’re a plumber, the owner of a dress boutique, or the head of a manufacturing company, you need to have a visual brand. You want to draw people in with your website or brochure, and making smart use of photos and graphics is the first step to building a winning visual brand. Read More

Take off your pajamas, brush your hair, and follow these 5 tips for being professional when working from home. Read More

Google has put an increasing emphasis on local search and staying on top of your competition has never been more important. Fortunately, there's much that can be done to stay one step ahead. Today's post covers five of the most effective SEO strategies to secure that precious organic search traffic Read More

In general, there are three approaches for legally structuring multiple businesses. Each approach has its own set of advantages and disadvantages to consider. Incorporation expert Nellie Akalp on what you should know. Read More

Here I cover 6 different topics, including the best way to deal with side projects taking over your life and a smarter way to write multiple ebooks. Read More

There are tons of great ways to embrace video marketing. From the simple to the complex, you can use videos to brand your business. Here are 14 great ideas to get you started. Read More