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Marketing a local business is not necessarily the same as marketing a nationwide or online business. But that doesn’t mean that online tools like social media and search marketing aren’t necessary. ReachLocal knows the power that these online marketing tools can have for local businesses. Read More

Many factors contribute to whether conversions fail or succeed, and utilizing the power of social media should be a part of every marketer’s conversion strategy. To know how, read this eBook. Read More

Human Resource and Equal Employment Opportunity are closely related to each other and both the jobs have now become intimate with each other. Maintaining an Equal Employment Opportunity (EEO) at the organization is the primary focus of the Human Resource professionals. Read More

Discussions are happening all over the blogosphere about email marketing, but is email marketing really a good strategy for some businesses? Read More

The key to getting subject matter experts (SMEs) to contribute to your content marketing program? Setting them up for success, and in Episode 121 of the Content Marketing Podcast, we'll show you how. Read More

Are you possibly being duped into buying your insurance through your payroll provider? Is the ACA something to worry about? Are you over-reacting about something that is easily solvable? If you’re happy with your broker, don’t let weekly calls and strong-arm scare tactics bully you into doing somet Read More

Anytime you bring something new to the marketplace, a good bit of educating is required. Whether it’s a completely new development or you’ve built a better mousetrap, as FINsix did, clarity is the key to conversions, as you’re about to see. Read More

Most welcome emails are typically sent right after new subscribers opt-in. Welcome emails are used by 81% of B2C marketers and 87% of retailers. While welcome emails are not only a sign of goodwill to new subscribers, they can also have a positive effect on business revenue as well. Welcome emails Read More

Amazon makes another smart move, this time into the B2B space with the launch of Amazon Business wholesale marketplace.
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Mobile market is booming now. Google Launches New Mobile Ad Units, Reveals Mobile Search Has Overtaken Desktop Read More