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The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report. The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths Read More

Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More

For small businesses, earning customers has never been easy so small business quality remains key to help keep those customers they do have. In the made-for-PBS series Small Business School, we look at examples of businesses that are taking no chances when it comes to maintaining quality and keeping customers happy. What are you doing to maintain Read More

Gary Hoover, founder of Hoover's Inc, shared his 3 keys to developing an entrepreneurial mind. Read More

What can a bride and bridegroom teach you about marketing? A great deal actually. From the recent wedding video there are 5 simple marketing lessons that can help you achieve success in your market. Read More

Here are 8 tips to keep your customers with you by J. Roy Miller, state director for the New Mexico Small Business Development Centers. In the article, Miller says getting new customers is harder and more expensive than keeping the ones you have so don't give them up without a fight especially in tough economic times. Miller suggests showing your Read More

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customer in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. This is a fre Read More

You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. Read More