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Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebo Read More

The real question that businesses and others need to ask themselves is whether or not they can help others with serious issues. The challenge for businesses today is to be a good place to work. Read More

Congratulations, your hard work has finally paid off and you’ve just received a job offer. It's now time to crack out the bubbly and start celebrating... well not quite yet, first you'll need to ask yourself these 28 questions. Read More

It falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch. Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
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For the longest time I found it difficult to make any meaningful progress with my business endeavors until I made a key mindset change as an entrepreneur. Read More

Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the Read More

With all the talk about Google+, Twitter, Facebook, and YouTube, as a small business owner, you might feel like you should jump on the bandwagon. Before you get started, here are a few guidelines and tips for starting a social media policy for your small business. Read More

Low prices draw customers in, true. But that's not all they do. They can also send a message to your customers that you don't want them to hear. Read More

Even though you can find free recipes on the internet, sales of cookbooks are still very popular. We follow their recipes step by step and enjoy the experience of serving up the dishes to our friends and families.The same opportunity exists if you sell a service, so what recipes could you dish up? Read More