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Goal setting is good. But there are indeed some caveats as with any technique.In this post I'm going to help you identify those caveats so that you are not cheated by them. Read More

nfluencer marketing is typically a public relations tactic employed and executed by agencies with big budgets on behalf of their clients. However, as small businesses seek out cost-effective ways to reach a new audience, engaging online local influencers is a tactic worth considering. Read More

After entrepreneur Ilya Pozin suggested a list of the "9 things that motivate employees more than money" on Time's small business website, dozens of commenters debated whether or not cash was still king. Some readers worried whether Generation Y's focus on life experiences had dethroned the regular Read More

Several years ago, I had an eye-opening experience while in the midst of venture capital pitches and fundraising discussions for my company, Lendio.com. I remember one particular VC who ruined his chance of partnering with us right from the start when he said:

"I don't know how anyone can be a p Read More

Employees form the backbone of any business, and employee morale is a critical factor to a company's growth and success. Happy employees work harder, are more creative and care more about the company's overall success. Here are three tips you can follow to boost morale at your small business. Read More

Alright let's talk about climaxes today. The dictionary defines the word climax as: The most intense, exciting, or important point of something; a culmination or apex. Read More

Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

A recent survey found that Supplier Quality Management (SQM) helps identify industrial issues earlier. Find out how this can improve your production strategy. Read More

Mindshare is the time, energy, and dedication channel partners have to sell your products. If you can optimize the mindshare of your partners — sales will increase. Read More

These 3 articles represent the top mindset shifts, techniques & tips, which my readers have thoroughly enjoyed over the last 6 months, and are a perfect way to jump-start the second half of the year. Read More