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It may sound like the plot for a summer action movie, but it's actually the battle that your web content faces. And, if you don't win the battle, you'll never succeed online! Read More

Do you want to become sales rock star? Would you like to be a top performer?

Yesterday, a young aspiring sales star inspired this post, "Five Steps to Become a Top Sales Performer." As a young green account executive, I was hungry for success. One of my mentors said I was like a puppy dog scratc Read More

Have you used PowerPoint 2013 to create infographics? Here is a video on how to do it that gives clear, simple directions leading to fantastic results. You can also use other packages with PowerPoint once you know how. Read More

The June 2013 small business outlook survey reveals that 49 percent of small business owners said that Obamacare is their greatest concern. Read More

Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.

So I began to do some research with the help and guid Read More

Fortunately for you, understanding SEO does not require a degree in IT nor a huge budget. To put it simply: SEO (search engine optimization) is all about getting your company as close to the top of your desired search as possible. Read More

You can’t force innovation into your business. But adding the right pieces and cultivating a culture conducive to creativity can help put everyone in an ideal frame of mind to be more creative and innovative.

If you want to succeed in today’s highly competitive market, it’s imperative to build a Read More

Michael Gerber wrote a very popular book entitled The E Myth Revisited about the myths of Entrepreneurship. He explained that there are three skills necessary for an Entrepreneur to win. Gerber said that entrepreneurs must posses and exercise all three of the following skills to succeed at business Read More

Do you calculate the Return On Investment (ROI) of your marketing campaigns? If you can’t measure it: Don’t do it.

There is no end of literature talking about the need for marketing to be able to speak the language of the CEO and CFO and start to clearly measure the result that they are looking Read More

Entrepreneurs live a life as if around every corner lurks a new great opportunity. When the elevator opens and a potential business partner or investor asks the question: “so what do you do?”

You only have 45-60 seconds to give your answer, and you'd better be sure to have a honed elevator pitc Read More