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As Steve Jobs said "The only way to do great work is to love it". But sometimes we need to forego our passions and stick to what we know best when we start our first small business venture, as I found out at some cost Read More

Is there some method that will help readers stay engaged for the entire article? Is it even worth it to aim for higher dwell time and full scrolls? Read More

SEO tools aren’t just good for getting info on your own rankings. Audit your competitors with these 15 SEO tools for competitive analysis, get an overall SEO snapshot and analyze the good, the bad or the ugly. Read More

Influencer marketing is a hot concept. Do you know how to find and connect with influencers? It's an effective marketing tactic you can't afford to ignore. Read More

How does this relate to my brand?

Most brands aim for customer loyalty and to earn it you must communicate in “their language.”

When I worked in an advertising agency, many moons ago. I usually crafted an advertising message based on what I thought was the target market. In essence, the agenc Read More

Are you one of the 3.7 million employees that works at home on a part- or full-time basis? If so, then you know that while there are definitely some perks, there are also some challenges in terms of managing your own productivity. In this post, we’re going to look at nine ways you can be more produ Read More