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Working alongside a digital agency can bring a lot of benefits to a small business looking to reach the next level, especially time. It can bring a lot of other advantages too, especially if you're looking to attract a higher volume of better-quality leads through inbound marketing.
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For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from an existing player, and the other is to create a new market with a new product or service that didn’t exist before. Examples of recent “new market” big wins include Apple w Read More

Unfortunately, many entrepreneurs seem to prefer to fail their way to the top, rather than do some research and learn from the successes and mistakes of others. It seems to be part of the “fail fast, fail often” mantra often heard in Silicon Valley. As an advisor to many startups, I’m convinced it’ Read More

In today’s fast moving world of business startups, learning trumps knowing every time. What established businesses know through experience keeps them from looking for the new and innovative ways to do what they do better, cheaper, and faster. I’m convinced that’s why most mature companies are slowi Read More

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. In fact, in my experience, cultures are very hard to change, so if you don’t get it right the first time, the road ahead will forever be dif Read More

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Let me assure you, from personal experience, and from helping many successful as well as struggling entrepreneurs, that st Read More

Kim Jensen is an entrepreneur who has found success selling designs using Merch by Amazon over the past year. Here are some tips from Jensen that she’s learned through her own experience. Read More

Breakthrough innovation is the dream of every entrepreneur, but it’s still a scarce commodity. Selecting and nurturing people who are likely to help you in this regard is an even more elusive capability, and one that every angel investor, like myself, wishes he could get a lock on. In fact, every m Read More

One of the business ironies that many entrepreneurs have learned the hard way in the past is that ideas which are truly disruptive carry the highest risk of failure, take the longest to gain traction, and thus are the least likely to get external funding. So some entrepreneurs stick with incrementa Read More

Amazon launched its Amazon Handmade page back in 2015. Since then, it has become one of the premier online destinations for handmade artisans looking to sell their goods. Rachel O’Neill is one of those artisans. She runs the online shop Loftipop, which sells art prints and other printed goods like Read More