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Smart businesses know that they have to have control of their inventory to be successful. Having a proper and dedicated inventory management system will allow them to not only have have control of their inventory but also will allow them to move it as efficiently as possible. Read More

Businesses of all sizes are turning to cloud services to ensure efficient and reliable operations and to provide better customer service.

According to Ovum, about 80 percent of companies now use the cloud in some capacity. However, more than 90 percent of global enterprises have concerns about t Read More

One of the keys of social media marketing is engagement. Social media marketing is increasingly important, but it’s also hard to quantify the results. It’s also important to note that social media marketing is a long-term strategy that relies on relationship building.

If you want to boost your e Read More

If social media is not delivering the return on investment (ROI) you expect, the problem isn’t the social networks. Just as a blog won’t make money if it isn’t monetized, you can’t expect social media to generate income for you unless you are using it to drive leads and sales. Read More

The world of marketing is changing rapidly, to put it lightly.

Unfortunately, some industries have struggled to stay relevant, and they face even more trouble if they continue to stay on their current paths.

These antiquated industries need to embrace a few core marketing strategies, ones t Read More

In the last few years, the tide has steadily been turning against desktop computing and in favor of mobile devices, with an increasing proportion of users getting online from mobile devices.

The new changes to Google’s search ranking algorithm apply to mobile users and their search queries. Any Read More

How can you create a system to collect and curate all the amazing content out there without losing your content-curation-managing mind?

To help, the author in this post has put together a list of 11 curation hacks designed specifically for content marketers. Read More

Since the dawn of the computer age, companies have sought to fully understand--and benefit from--the various opportunities that collecting and analyzing data can deliver.

Large enterprises were among the earliest adopters of big data mining and analysis, but with the growing availability of scal Read More

Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.

According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers hav Read More

For the majority of Americans, the cellphone is now considered a replacement or even the primary means of contact, according to a recent study by Pew Research. Nearly 90 percent of Americans own a cellphone, but only 66 percent have a landline. About 43 percent of adults live in a cell phone-only h Read More