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Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories. Read More

I just stumble upon the lean marketer website and I really liked these productivity tips. I already used some of these tools, but there were also some great and new ideas too. Like the CoSchedule headline analyzer or Thinglink for creating clickable images, just to name a few. Read More

As a small business owner, you’re always thinking of new ways to market to more and more customers.

You’ve nailed Facebook ads, you’ve dabbled in some guerilla marketing tactics, and you’ve perfectly refined your email marketing campaigns. So … what’s next? Read More

Is your Twitter marketing working?

Do you want more engagement for your tweets?

Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your site.

In this article you’ll discover eight tips to deliver better tweets. Read More

Your e-newsletter should be an education-driven, content marketing strategy, but don’t make it look like a newsletter of yesteryear. Read More

Guest post on Egg Marketing by Lilach Bullock

A good social media management tool should not only help you save time and become more efficient, but also provide you with the tools you need to improve your social media strategy and the results you get. In this blog post, I’m going to share with y Read More

In its simplest form, custom content is a form of marketing in which the publisher creates content specifically geared towards their target audience. This content is then enhanced by adding personal opinions. It’s this curated content that delivers added value to your targeted audience. Read More

One major mistake new Amazon sellers make is creating a “me too” product.

What does this mean? It’s defined as creating a product that’s exactly like the competition but doesn’t add any extra value. These sellers forgo differentiating their products and simply ask the manufacturer to add a new l Read More

So, you want to be a digital marketer, huh? That’s great! You’re going to be an ace in no time. What’s more, 2017 is the perfect year to start.

Digital marketing, as an industry, has seen significant periods of growth over the last few years and it has been projected that the market will reach $ Read More

What On Earth Do the Different Shades of SEO Mean For Your Business?

There is a lot of hype and mythology out there about SEO, but what does it all mean?

With all the different shades that SEO can take, from content marketing white hat to link farming black hat, it's difficult to know what ‘r Read More