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Hiring is a major decision. Here are some tips to make smarter choices for your small business to ensure your staff stays with you for years. Read More

Think your local business can't compete with chains this Black Friday? Think again! Follow our easy 4-step marketing plan to help boost sales on this profitable day. Read More

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

Your home based business blog should have its own content marketing strategy. Do not copy the strategy of a different business and expect to get the same results! Read More

It’s Friday the 13th. Are you superstitious? Do you avoid ladders and throw spilled salt over your shoulder? But as much as I give in to these, I think it’s important to distinguish social media superstitions. Holding onto silly beliefs is not a successful social media strategy. Read More

Business success is never guaranteed. However, business owners can look for simple tests before and after launching a business to find out if it is going to be successful. Read More

Working from home can be a blessing and a curse. The convenience of working from home is almost unbeatable, but it can be difficult to get into a creative mind-zone when you're not in an office setting. Read on for advice on how you can hone in on your creative self when you're working in a home of Read More

In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them? Read More

Understanding the evolution of search algorithms is important and this video will give you a quick overview. You will also learn about what changes are coming and what you must do to keep up. Read More

While there are certainly positive aspects of being your own boss, you also have to deal with other issues – deadbeat clients who refuse to pay. Read More