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Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of Read More

Effectively preparing for any media inquiries will ensure that the potential coverage will be well received and increase the exposure of your business Read More

English may be the international language of business, but the savvy global business traveler knows that even a basic knowledge of the local language can go a long way in ensuring business success overseas. Although some people who are learning a language for business reasons do opt for classroom training, many others find it difficult to go to regularly scheduled classes or discover that these programs are not targeted to the business person. Read More

Are you sure you understand who you're marketing to? If women are a big part of your target audience, you need to read this... and chances are that women should part of who you target. Find out why Read More