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Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

Twitter, most affectionately known for its 140 character limit, has become one of the most powerful social media tool in spreading a message. However, what we are not aware of, are the things that go behind a tweet. To developers, they are aware that a tweet contains far more information than the 140 character limit itself.
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A List of Business Scaling Ideas for Small Business. Building a business so it can scale is an important tactic for successful businesses. Read More

The thing about stories is that they are memorable, and they have a takeaway – a moral – that persists beyond the details and facts. Stories, by their very nature and construct, are easy to remember and re-tell . . . and in that re-telling the brand comes to life. Read More

Rumors are the bane of almost everyone in any organization. Only the person spreading the rumors benefits with a moment of prestige and attention. Here's a great set of options for How to Stop Rumors. Read More

Facebook Fans Vs Facebook Likes Vs Facebook Monkeys it doesn't matter if you know how to adapt. This is true of all business owners. Read More

The traffic of Social Networking Portals is increasing at such a fast pace that results of March 2010 show that Facebook outstripped Google. The traffic rate has jumped to three figures giving small business owners an ideal opportunity to make full use of the opportunity at hand. Read More

Corporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large.
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The results of an exclusive recent survey are in, and entrepreneurs are starting to get more optimistic. Highlights of the study include: 52% of entrepreneurs use an iPhone, 36% feel the recession hasn’t hurt their business much and 28% feel 2010 is going to be the best year ever.
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When a website is being attacked by a hacker, one attack approach is to cause the website to fail in some manner. The thinking behind this approach is to use the error message to gain 'inside' information about the website. With this information, the attacker is planning to better organise their attacks on the website. Read More