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A recent move initiated by Twitter brings a whole new meaning to the phrase “watch what you say online.” Recently, the Library of Congress signalled to us that the public tweets we have all been creating over the years are important and worthy of preservation. Yes, past tweets will now be viewable for internal library use, non-commercial research and may also be publicly displayed by the library Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

The mobile web is a booming industry; and that’s not an overstatement. In a report by Morgan Stanley, they forecasted that the future of the Internet is mobile by 2015. The report came at the right time, just as I’ve covered the massive potential of the mobile market yesterday. The prediction is further boosted by a report by Quantcast, where they found that iPad; a mobile device itself accounts Read More

A new move by Twitter answers the age old question which confronted them for years now: How to monetize Twitter? Apart from the millions that they are making from licensing their real-time data streams to Microsoft and Google, they are also looking into other areas to make money. Their answer to that is showing sponsored tweets on a couple of search pages.
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I am not an expert on maintaining focus. On the other hand, I have found a few principles and a couple of to-do's that if honored brought focus and results. See if they help. Or share a few of your own. Read More

Four entrepreneur-friendly talks on maximizing the web. Includes speeches by David Siteman Garland of The Rise To The Top, Chris Reimer of Rizzo Tees, tSunela, and Brad Hogenmiller of Rehab Care. Read More

Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

Learn from your peers, damn it! Too often entrepreneurs make big investments, expecting big returns and it doesn't come true. Here are the experiences of some fellow entrepreneurs on where they wasted money. Don't make the same mistakes! Read More