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I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

You fervently believe that your site has a ton of useful and helpful information for readers but do they know themselves? A conclusive study done by Jakob Nielsen concludes that web users spend 80% of their time looking at information above the page fold and only 20% of their attention below the fold, once they start scrolling down.
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Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

Bad customer service should never, under an circumstances, be tolerated. You have a right to expect excellent customer service, and it's time to demand that right. Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Imagine doing something small and having it explode into something humongous in a few weeks later; is that even possible? Technically it is and this theory is called the butterfly effect. The metaphor refers to making a small difference in the initial state of a physical system which results in a significance difference at a later stage.
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Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Read More

In continuation with the series of tips and tricks on how to utilize social media platforms effectively, I would like to move on from StumbeUpon to Facebook. Do take note that the following tips are only a quick primer for folks who loves their information in bite sizes rather than a very lengthy one. This article will be heavily focused on Facebook Fan Pages for businesses or maybe even individu Read More

With all the hype over iPad these past few months, I would like to shift the attention of everyone towards one of their older product; the iPhone. Their market growth under the smartphone market has grown 10 times as much compared to their other competitors, over a period of one year.
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My take on Ogilvy’s World’s Greatest Salesperson contest. It isn't a service to salespeople. It isn't good for Ogilvy. It could have been done better. Read More