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It is no big secret that the publishing industry is facing a difficult time with the advent of new media. Social media platforms such as Twitter and Facebook have allowed the dissemination of news way before it is officially reported in the papers. It is an uphill battle for journalists to report key events in history with such immediacy due to these platforms and this has cause many dailies over Read More

Are you guilty of joining fan pages like “I love Penguins” or “Yeh I got your SMS I just didn’t feel like replying”? I’m sure most are, well I am. Originally, Facebook pages are meant for businesses or public profiles to have a space of their own so that fans or customers can connect with them. On the other hand, groups can be based around shared interests, activities or anything you like.
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Interview with unique entrepreneur Jason Sadler from iwearyourshirt.com on the business of wearing tee shirts, entrepreneurship and hard work. Read More

Social media is no longer seen as a fad, and most businesses are now including in their online marketing mix social media marketing strategies. Small or large brands have their own Facebook Fan Page, few Twitter accounts, a blog and strong presence on various other social networking sites. Read More

You’ve integrated social media marketing in you online marketing strategy. You got your business a Facebook Fan Page; you added fans to it. But what next? How do you make them talk to you? How do you get them to keep coming? Read More

Before the start of any campaign, it is vital for marketers do some research on the demographics of their target audience. Marketing research is simply a process of systematic gathering, recording and analysis of data about issues relating to marketing products and services. I came across this tool by YouTube to get insights on potential audiences.
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It is adaptation to perfection. It got me thinking that it is exactly what we need to do as business owners in today's harsh reality, as economies and banking systems collapse under our noses. Read More

Furthermore, if your negativity towards Twitter has anything to do with being Old School than you need to get over that and learn how apply Old School business to New Technology. Read More

This is a stellar video for one reason: Anita explains how to make sure you get paid as a small business consultant.

VIDEO - Anita Campbell, CEO of smallbistrends.com, recommends asking for a deposit of payment upfront. Here she explains how setting a schedule o Read More

Lisa Barone is one of the dominant thought leaders around using your content to drive traffic and sales. This is a great post.

From post: It’s hard. You know how important a blog can be to your social media efforts so you’ve dedicated real time to building it out and making it the focal point Read More