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As the summer is getting ready to wind down, we see our employees wanting to soak up the last little bits of these warm sunny days they can. Vacation request emails seem to frequent my inbox more and more and productivity can take a dip for moving at a snail’s pace as the end of August rolls around Read More

Maybe it’s because I’m writing this post close to lunchtime, but lately I’ve been thinking about the power of a good meal. Whether it’s made from scratch or a lunch date out at a restaurant, a delicious meal is seldom something we savor alone – good company only enhances the experience of dining to Read More

When you think of Business to Business or B2B Marketing, are you picturing those same old stock photos on boring corporate websites?

Why do we box ourselves in like this? It’s time to get a little creative. Be human. Connect with people about real things.

Social Media and B2B Marketing

I w Read More

Did you know that there are 1.5 million groups on Linkedin?

That’s 1.5 million different business niches represented among the 238 million Linkedin Users. That gives any B2B marketer a great opportunity to find and market to their target market on Linkedin. Read More

Twitter is already 7 years old. Most small businesses are still quite new to it. If you’re on the fence about whether Twitter is worth your time, take a look.

As Twitter expands on its ad platform, small businesses will have more opportunity to capitalize on its graph of user information. With o Read More

You have tons of Fans who Like, share and comment on everything you post. Why are none of them are becoming paying customers?

My guess is that you’re not creating content that drive sales. You don’t want to make posts that are funny, but have nothing to do with your products. And you don’t want Read More

Who doesn’t like free attention, really? Every company needs help when it comes to marketing and pushing their product. Finding free publicity can sometimes be hard if you don’t know where to look. Read More

Making an app available is part of the equation. Helping people find it is a whole other ballgame. App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. Read More

In a previous post, I explored how to decode venture capital lingo. Now I'm going to take you through some basic steps to pitch your idea to investors. Read More

In a continued pursuit of the college market, LinkedIn launched University Pages, along with updated TOS requirements that let younger users create profiles. Read More